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Vietnam Tourism Maintains Solid Growth, with European Arrivals Surging 51%
Vietnam welcomed 19.5 million international visitors in the first 10 months of 2026, up 13.8% y/y, reaching 78% of its full-year target of 25 million visitors.
Asia remained the largest source market, accounting for nearly 75% of total arrivals (14.6 million visitors). China led with 4.4 million visitors, followed by South Korea (3.4 million) and Russia (1.25 million).
Europe emerged as the fastest-growing market, with arrivals increasing over 51% y/y to 3.22 million visitors, representing 16.5% of the total.
Phu Quoc stood out as a key tourism destination, welcoming 9.24 million visitors (+30% y/y) in the first 10 months, already exceeding its full-year target. International arrivals reached 2.1 million (+59% y/y), supported by growing international connectivity and the island’s increasing popularity among foreign travelers.
Vietnam’s tourism growth continues to benefit from more favorable visa policies, expanding international flight connectivity, and its increasing appeal as a travel destination.
Looking ahead, tourism momentum is expected to remain strong, supported by the year-end peak travel season and preparations for APEC 2027 in Phu Quoc. Major investments in airport expansion, transport infrastructure, convention facilities, and hospitality capacity are underway, improving connectivity and strengthening the island’s long-term appeal as an international tourism destination.
These developments should continue to support Vietnam’s hospitality, aviation, and broader tourism-related sectors.
Sources: Tuoi Tre News
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