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Vietnam – Adidas’s Largest Sourcing Base
Vietnam remains the largest sourcing base for Adidas, accounting for more than a quarter of its global production, highlighting how deeply global brands now rely on the country to anchor their supply chains.
This matters because once scale reaches this level, it becomes structural:
* Orders are sticky — shifting away is costly and slow
* Scale attracts more factories, subcontractors, and logistics players
* Production moves beyond simple assembly into higher-value processes
And notably, this is happening while brands are diversifying supply chains — yet Vietnam continues to gain share.
Vietnam is no longer just part of the supply chain — it is where a meaningful portion of global production is locked in and expanding.
Original post from The Investor
