Aeon Vietnam plans US$2 billion expansion

Aeon Vietnam plans US$2 billion expansion

Japanese retail giant Aeon Vietnam says it will invest US$2 billion expanding its presence across the country.

Aeon Vietnam opened its fifth shopping centre in the country last November, its second in the capital city Hanoi. Now, the general director of Aeonmall Vietnam, Iwamura Yasutsugu, says the company is eyeing 25 centres across the country.

Aeon launched in Vietnam in 2013, opening its first mall, Celadon City, in a remote suburb of Ho Chi Minh City, which was expanded last June. More malls have been built in locations including the industrial city of Binh Duong, near Ho Chi Minh City, and Hanoi’s Long Bien district.

The latest centre, in the Duong Noi commune at Ha Dong, covers 150,000sqm and has about 200 tenant stores as well as the Aeon hypermarket and food anchor.

Aeon’s strategy to date of expanding in Vietnam is to build centres in suburban districts rather than downtown locations, shaping its offer to local communities and mixing local goods with imported products.

Aeon Vietnam also has a program to boost exports of Vietnamese goods to stores it operates outside the country. It aims to export US$500 million of goods this calendar year and reach $1 billion within five years.

Featured image credit: Insideretail.asia

Source: Insideretail.asia